I've received Chief Executive Magazine for a few years and have seen a few articles about social media and networking. But today, they sent me their new white paper, CEO's Guide to Socal Media: What Every CEO Needs to Know about Social Media.
It is a really great overview for any CEO, including those who are responsible for healthcare organizations. (But, hopefully you are also reading my book.) If you only read one part, read #1 Internal communication and private social networks. Maybe this will help some of you adopt more flexible work schedules and allow some employees to leverage today's technology to work remotely - at least part of the time.
I also agree that we are starting to see a shift from "social media" to "social business". In our case, that means "social healthcare". So read on and leave a comment with what you think about this white paper.
You may also be interested in their papers on the cloud and mobility - both interrelated with social media.
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