Below is a question posed by Doug Barney in a recent issue of his e-newsletter and I'm interested to see what my health blogger friends think about the issue of blogs taking over the established press/media!
BLOGS VS. PR: AND THE PRESS WINS!
Microsoft's Robert Scoble may not be as famous as Gates,
Ballmer or Allchin, but among blog freaks, he's a bit of a
hero. Scoble has also, apparently with Redmond's full
permission, changed the way Microsoft discloses product plans.For the better part of two decades, Microsoft and its PR firm
have worked to carefully control access to executives and
information. The company has taken the concept of message
discipline to heart, and one can sense a real paranoia
sometimes when execs are caught off-guard, terrified of saying
the wrong thing.Scoble is a rebel in this world of message conformity, and the
blog SiliconValleyWatcher.com has taken notice. Check out the
link -- it's an interesting read on the role of PR in a world
changed by blogs. Of course, being blogs, they think blogs are
taking over the entire world, killing off print pubs, Web sites
(unless they're blogs) and eventually I guess TV and movies (I
can see bloggers dominating the Tony's, Emmies, and Oscars).
What do you think? Are blogs changing the world, the media?
-- Doug Barney, Redmond Magazine http://tinyurl.com/h8agh
Let me put it this way:
1) Blogs have nowhere to go but up
2) Mainstream media (MSM) has nowhere go but down
3) At some point we reach equilibrium
Next step is to "professionalize" medical blogs and this is exactly what The Medical Blog Network (TMBN) is all about.
Posted by: The Medical Blog Network | April 08, 2006 at 06:41 PM