Increasingly hospitals, health systems and other healthcare organizations have created enterprise-wide strategic plans around social media. This means that it is really time for the laggards, those who have simply been experiencing and testing social media channels, to formally analyze their situation, identify opportunities and create a comprehensive strategy.
However, social strategies, just like the technologies they represent, are not static by nature. Social channels and user adoption continue to evolve and that means a healthcare organization's strategic plan should be revisited and updated periodically -- keeping it current, relevant and addressing the inherent risks.
If your organization's social media strategy and plan was created internally, now may be a good time to reach out and engage someone from outside the organization to audit the current assets and the environment, assess existing strategies, make comparisons to industry trends and identify gaps and opportunities for improvement.
Early Fall is a great time to create or review strategies. Most people have returned from their vacations refreshed and are beginning to think about their goals and objectives for the new year. If you find yourself in this position and want to see what someone with a different perspective thinks, leave a comment, send me a tweet @cthielst or Email Me and we can schedule some time to discuss your needs.
If you want to review the plan yourself, at least step back and think about your needs with some fresh eyes. Consider getting a copy of my recently updated book and read Chapter 12 Creating a Social Media Plan for Your Healthcare Organization twice - once to absorb the information and once to think about it with your communities in mind.