Over the weekend while at my place with no cell or Internet service in rural American, I read a real paper book about the social media #revolution. It was produce by the Mayo Clinic Center for Social Media and their truly fearless leader, Lee Aase.
The book is a collection of essays from a variety of social healthcare leaders and it includes provider, patient, marcomm and other perspectives. I found reading about each contributors spark for entering the blogosphere or leveraging social media to be the most interesting. I also really, really appreciate several contributors putting blogging into perspective. For many of us, it is our "home page".
Below, I include a few of really special quotes or thoughts from the book. But, read the entire book yourself for more perspective and the great stories.
Forward by Dr. Noseworthy, Mayo President and CEO:
- "The sum total of medical knowledge is now so great and wide-spreading that it would be futile for one man to attept to acquire, or for any one man to assume that he has, even a good working knowledge of any large part of the world. The very necessities of the case are driving practitioners into cooperation." Words from 1910 which are so much more relevant today!!!!
- "... unified medical record, an extremely powerful internal networking tool, to pool specialist knowledge to best serve patients." Today and tomorrow's unified medical record can and will include social.....
- "Dr. Will and Dr. Charlie... were the original social networkers in medicine... traveling to teach and learn."
- "The best interest of the patient is the only interest to be considered."
- Healthcare social media is about passion. Sooner or later a "light" bulb" experience will occur - the moment when the tool or platform begins making sense and you see the value.
- Gear up for change that's already here
- Social media - anchored in basic sociological principles (speaks directly to my education in the social sciences and business of healthcare)
- ...understand the social context.
- Included in the ways to change healthcare are "use a patient portal" and "stop fighting the tide and let your staff use social media at work"
- Humanize your hospital by blogging and learned of a new CEO one for my Blog Roll
- " if you really look closely, how many tweets and Facebook posts link to longer-form content.
- Blogging encourages versatility by offering options for embedded content and remixing to create an impact more powerful than text alone."
Speaking of embedded content, you may also be interested in the video: