A new report Social Recruiting Activity Report from Bullhorn examines the activities of recruiter use of social media for executive and job recruiting and it reveals that LinkedIn drives more views than Facebook and Twitter combined. And, recruiters that post jobs on LinkedIn are likely to receive more applications (9 times more than Facebook and 3 times more than Twitter).
Other interesting data includes:
- Median number of network connections per recruiter are 616 for LinkedIn, 245 for Facebook & 37 for Twitter
- Average number of connections added per week by network are 18.5 for LinkedIn, 3.1 for Twitter & 1.5 for Facebook
- It will take less time for recruiters to double their network size on Twitter (2.7 mos) & LinkedIn (7.6 mos) than Facebook (33.9 mos.)
The reports authors and I both believe we will see an increase in use of Facebook and Twitter over time, but it may be a bit slower for conservative healthcare leaders. So, for now invest your time in LinkedIn.
For those of you who are considering or preparing for a career in health management, visit the resources on the ACHE webpage for students, those in transition and career counselors.