A recent interview appearing on SmartBlog on Social Media is drawing a great deal of traffic to my blog, so I'd like to first thank those visiting for the first time.
This is an excellent example of how social media can expand your reach and audience and a search engine optimization technique. First, there are the obvious new visitors who are following the link from SmartBlog and being introduced to my blog. There are also readers who liked the post and tweeted it to their followers; some of whom are also following the link to my blog. Lesson: Engage with other bloggers and social networking sites to reach new audiences.
Second, the search engines are picking up on all of this traffic and the site rankings for both SmartBlog on Social Media and Christina's Considerations (my blog) are going up. It's not enough to just have an online presence, you also need to be visible to the search engines. Lesson: Engage with other bloggers and social networking sites to increase your site's online visibility.
In this case, social media is good medicine for health care because it helps get your messages out to, and engage with, new and wider audiences.